How many P’s in marketing? Categories: Latest News

One of the top brands in the sports and footwear market, Adidas has seen its share of ups and downs. The company started in 1936 and is one of the oldest footwear brands of the world. However, even though the company has old origins, its heart is young. Adidas faced stiff competition in the 1980s from Nike but soon overcame the competition by targeting youngsters as well as sports oriented people.

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