Canon EOS Photochains

As digital technology turned the SLR camera market upside-down at the turn of the century, manufacturers Canon and Nikon got into a no win battle as to who could develop the biggest, fastest and best cameras, it was the battle of megapixels.

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The Daily Telegraph

Having asked 22 senior executives at The Daily Telegraph one simple question – what does The Daily Telegraph stand for? And getting more than 22 responses, our challenge was to reposition the brand and all of its products and communication messages both internally and externally to ensure there was one consistent answer only.

Daily-Telegraph